Your Brand Characters. Your Story. Weekly.
Pitchponies is a WordPress and Wix plugin that turns a single product idea into a full comic-strip campaign — recurring characters, multi-format assets, and zero illustrators required.
Our Comics
Latest articles and updates.
The Midnight Board Call That Ended a Founder's Dream
A comic-book storyboard of the midnight board call that ended a founder's dream — and the buried term-sheet clauses that made it possible.
Jun 28, 2026
If You Build It, They Won't Come
They built it. They launched it. Nobody came. A comic-book storyboard about what happens when a startup builds in silence — and why distribution was …
Jun 28, 2026
Never Trust a Venture Capitalist: A Founder's Comic Book Horror Story
Never trust a VC term sheet at face value. This darkly funny comic-book storyboard follows Mark, Vlad, and a living startup called Unicorn through the …
Jun 28, 2026
Pitch Ponies #4: Watch Out, Mr. CEO. The AI Is After You.
Can agentic AI replace your CEO? A hungry Unicorn, a calculating VC, and a robot called Robot walk into a boardroom. Only one argument wins.
Jun 29, 2026
Pitch Ponies #5: Attack of the Hallucinating Sales Bot
AI sales bot hallucination horror stories told as a 7-slide comic: what happens when a startup founder gives an AI bot a CRM and zero …
Jun 30, 2026
The Unicorn Army: How Lean Founders Now Fight Like Enterprises
In 2026 the most dangerous companies aren't the best-funded — they're the best-coordinated. The unicorn army model shows how lean founders use AI-native roles to …
Jul 1, 2026
Loud, Proud and AI Slop: The Office Meltdown That Broke the Internet
Sheena wears 'AI Slop' as a badge of honour. Frank is offended. Then Discovery Pony joins an anti-human cult over a girl and accidentally triggers …
Jul 3, 2026
Pitch Ponies #8: The Anti-Human Society Is Coming for Us All
Sparxx has a manifesto, an AI army, and a plan to destroy humanity. The Pitch Ponies have coffee and a confusing token bill. Episode 8 …
Jul 3, 2026
Why Most Social Content Gets Scrolled Past
No Characters, No Memory
Without recurring visual characters, every post starts from zero in the audience's brain. Generic templates and stock images blend into the feed and leave no brand impression — no matter how good the copy is.
Illustrators Are a Significant Upfront Cost
Custom brand characters can cost anywhere from hundreds to tens of thousands of dollars depending on scope and the illustrator's experience — and that's before a single post goes live. For indie founders and small agencies, that's an investment with uncertain ROI and a timeline that can slow momentum.
Visual Drift Hurts Brand Consistency
When you're pulling from Canva one week, a freelancer the next, and a free AI tool after that, your feed can look like three different brands. Visual inconsistency may signal to potential customers that your brand lacks cohesion.
Comic Campaigns That Ship Themselves
Pitchponies is a Wix and WordPress plugin that takes a product idea and generates a full comic-strip campaign with recurring brand characters, sized and formatted for Instagram, LinkedIn, and email. Founders input their product update or announcement once, and the plugin outputs a consistent, on-brand story arc they can publish the same day. Brand characters are locked in after the first campaign, so every future post maintains visual consistency without micromanagement.
Lock In Your Characters Once
After your first campaign, Pitchponies locks in your branded characters using locked style parameters. Every future post regenerates those characters with the aim of maintaining consistent look and personality, so your brand compounds instead of drifting.
One Brief, Full Campaign
Type in your product update or announcement and Pitchponies builds a story arc across comic panels, then formats the whole thing for Instagram, LinkedIn, and email automatically. No resizing, no reformatting, no extra tools.
Lives Inside Your CMS
Pitchponies runs as a native WordPress or Wix plugin, so it fits directly into the workflow you already use. After a one-time account connection, everything runs inside WordPress or Wix — no separate app to switch between.
From Idea to Campaign in Three Steps
Install & Brief Your Brand
Install the plugin on WordPress or Wix, describe your product and brand personality, and Pitchponies generates your founding cast of characters.
Drop In Your Announcement
Type in a product update, feature launch, or story you want to tell. The plugin builds a comic-strip narrative arc around it using your locked-in characters.
Publish to Every Channel
Generate Instagram panels, a LinkedIn carousel, and an email-ready strip — all formatted and ready to publish in minutes.
Founders
The people behind Pitch Ponies
Marko Laban
CEO/CTO
20+ years as software architect and fractional CTO/CPO/CMO, for everyone from SAP to one-person startups. Has built many products - and survived the discovery that building is the easy half.
LinkedIn →
Jovana Stanimirovic
Creative Director & CMO
Jovana has spent the last 15 years turning complex ideas into stories people actually want to engage with. With a background in architecture, design, animation, and visual communication, she combines strategic thinking with creative execution to help businesses explain products, build brands, and connect with their audiences. As Creative Director and CMO at InfraIris, she leads the company's creative vision, marketing, and brand development, transforming complex concepts into clear, memorable experiences that people understand and remember.
LinkedIn →Frequently Asked Questions
None at all. You write a brief in plain English — describing your product update or story — and Pitchponies handles every visual decision from panel layout to character expressions. That said, the quality of your brief shapes the quality of your output — a little detail goes a long way.
Get a Sample Comic Campaign for Your Brand
Tell us about your product or brand and we'll send you a sample comic strip made for it — see the format on your own story before you commit.